I design print adsbrand marksbag panelssocialkinetic typeprint ads
for businesses that need it to work.
Three plates, cyan, magenta and yellow, landing in register. Move your cursor fast and they slip. Everything I make has to survive a press, a feed or both.
How I work
Most of what I make gets about two seconds. A bag at a checkout, a tile in a feed, a screen at a trade show. The type has to land before anything else does.
The day job at a local ad agency, and the freelance and school work I've done under my own name. Hover a row to look.
Graphic designer from October 2023, social media coordinator since September 2025. MARC is a local ad agency on Main Street in Newmarket, and its main product is a bag.
Every BagVertising bag is a grid of ad panels for local businesses, handed out at checkouts like Shoppers Drug Mart, Loblaws, No Frills, Sobeys and Home Hardware. Each panel has a couple of seconds to say who you are and how to reach you.
A burger joint in Carstairs, a roofer celebrating 40 years, a lodge in Arizona, a funeral home in Whitby. Every panel on this bag is a real one I built. Scroll and they print on.
A member-owned electric co-op in west-central Alberta. I run their monthly posting: outage notices, event carousels, a yearly scholarship series and more than a dozen analytics reports. Posts come out of a template kit I built in HTML and Python, so a notice lands on brand in minutes.
CRAM sells cards live on Whatnot and NGA grades them into slabs. I built the stream rig in OBS, the overlays, and a thumbnail system: one host, one colour, one hook, so each show still reads as a tiny tile in the feed.
MARC, in motion
The two pieces I'd show first. A loop for MARC's in-store tabletop screens, and a 20 second promo that explains BagVertising faster than a sales call. Both built in code, with the type, transitions, music and sound effects on one timeline, so a new cut takes an hour instead of a week.
The MARC admin team needed something better than paper at a trade show. So each person got a digital ID badge on their phone: headshot, title, and a QR code that saves their full contact, photo included, in one scan. Give them a nudge.
A single page with a route per person. Fix one email and every badge updates on the next upload.
Each code holds a full vCard and gets scanned back out of the render before it ships. They're blurred here, since the numbers are direct lines.
An illustrated how-to for the team: add to home screen, show the QR, AirDrop a backup.
The badges started here: one card for byDrew, one for MARC. Scan, tap save, and the contact lands in your phone as a vCard.
byDrew cardMARC cardFreelance, OCAD and personal work, as byDrew. Keep scrolling, it moves sideways.
A website for an HVAC and custom sheet metal shop in Newmarket. Heavy condensed type, one hard red, and a layout for a contractor who wants a quote in two clicks. Hand-coded, on GitHub Pages.
A concept brand made with a team at OCAD about getting Toronto ready for climate change. I took the logo, the Instagram system, posters and a frame-by-frame promo video.
The old mark didn't scale. The new one is a single wordmark with the 8 carrying the colour, so it holds up on merch as well as a business card. Plus a menu, a patient form and cards.
A dog walking company that wanted younger clients. A round badge that reads on a shirt, a sticker or an Instagram avatar, with enough restraint to still look right in five years.
Both built from a character the client already loved. Luna / Sol got a full set of animated graphics. For Oh_riginal I reworked the colours and kept every animation short, so the channel feels playful, not busy.
Motion type from OCAD that mixes pop culture with ad-style messaging. Where the habit of making words move started.
An open thesis: a full rebrand with a logo, Twitch graphics and a documentary on the process, tied together in a process book.
A four-part Call of Duty montage. Each part stands alone, the four still play as one piece, and the cuts land on the beat.
I went to OCAD for design and came out making logos, Twitch packages and video edits. Now most of my week is print ads and social posts for real businesses, the kind that have to read at a checkout counter and on a phone screen. When a job keeps coming back, I build a template for it, so the next one takes minutes instead of an afternoon.
Andrew Roberts, byDrew · Job ticket